Given the number of freelance writers out there, it’s no wonder most freelance writers struggle with the problem of how to get users to read and engage with their material. Medium writers are no different.
In 2016, over 7.5 million articles were published on Medium. This up from 1.9 million in 2015, so there’s no telling how many more posts will be published in 2019. This is a lot of content for potential viewers to read. Given this, if we want to build our brand, grow our audience and increase our earnings we need to find ways to direct attention to our work.
When I began writing on Medium, I wasn’t a stranger to the fact that freelance writers need to promote their work to be successful. I’d written on other platforms and had tried my hand at writing a blog. It wasn’t an easy task generating interest for my articles. I’d say I’d spend at least as much if not more hours each week on marketing efforts as I did writing new material.
With Medium though, due to their earnings being based on claps from members which translated into a portion of their membership fees, I wasn’t sure how to go about self promotion. I’d always focused on gaining traffic through SEO strategies and various social media avenues like Mix or Reddit. But for my Medium articles, while it would be nice to know I had people interested in my work, readers from these sites wouldn’t help me in terms of earnings unless they just happened to be Medium members.
Then a friend I knew from another platform got me involved with one of the Medium Facebook groups. I loved it. There was a sense of community and the ability to place links to articles in daily threads that were read by group members. Some of the best writers on Medium were members and reading not only got me new fans in return but it also provided me with new ideas for my own articles.
I’d never thought to look at Facebook groups before to market my work on other sites because, to be honest I’d been turned off regarding Facebook with their increasingly…