With COVID-19 it’s more important than ever to let your readers know you’re still there. As we enter another year with COVID-19 in the air, it’s important to consider how the virus is affecting our readership when considering what kind of content to produce.

Make your stories more personal to relate to your readers. Focus on storytelling not on just imparting information. Readers aren’t looking formal writing now. We’re all looking for ways to connect with others every chance we get. We will quickly avoid anything that makes us feel more isolated or separated from others.